Users will soon have a new feature that permits them to cut down on the volume of AI-created videos appearing in their streams. This step comes as the company revealed that it now features in excess of 1 bn content made with AI.
Pilot Phase and Launch
This change is undergoing trials over the next few weeks before a widespread launch. This development comes amid a surge in content created by AI, driven by recent content generation software.
AI Content on Other Platforms
Recent reports that nearly a tenth of the fastest-growing content creators on another major platform primarily display clips produced artificially. A considerable share of this material is classified as low-quality AI content, a term for inferior, mass-produced content that is frequently illogical or dreamlike.
Our research shows that a lot of users appreciate content made with AI tools, from digital art to educational videos, and we want to provide users the option to adjust the amount of that, based on their own preferences,” stated a platform representative.
Scale of AI Content
The service shared that there are now over a billion videos on its service labeled as AI-generated. Collectively, over 100 million pieces of content are submitted to the app daily, making clips made by AI a relatively small portion of its overall inventory.
User Control Features
Members will be able to decrease or raise the amount of artificial media they view by accessing the content preference setting in the application and selecting AI-made media. Further subjects that are already be adjusted under the filter cover current affairs, fashion, beauty, and movement.
Content Labeling and Policies
The platform’s rules mandate creators to tag “realistic” AI-made content, and it prohibits harmful deepfakes of public figures or crisis events. Any believable AI video that is without a tag can be deleted under its community policies.
Furthermore, the service will from now on attach an AI-generated tag to content produced via its own AI tools, or identified by an cross-platform project for spotting AI-generated material. This measure is designed to help prevent users from attempting to evade the tagging system.
AI Literacy Programs
TikTok is furthermore establishing a $2m AI literacy fund for professionals and groups to develop learning resources about using AI responsibly. This project will assist non-profit groups dedicated to teaching programming and robotics.
Platform Protection
The video-sharing app has supported its safety measures, following debate over plans to cut jobs for numerous content moderators in the UK. It is set to eliminate 439 jobs in its trust and safety division in London, with trade unions and digital protection specialists expressing worry that humans are being replaced by machine-led review.
A senior executive explained that human moderation would remain essential, but automated tools can safeguard staff by filtering out the most harmful content ahead of it is viewed by humans. The platform stated a notable drop in explicit and harmful content handled by human moderators over the last 12 months due to reliance on its automated systems.
It is vital to balance humans and technology to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as swiftly, which is the area in which a lot of the machine support is proving valuable work at speed.”
